Goodbye Macworld, hello AppleWorld
Posted by Dennis Sellers 
Jan 10, 2007 at 9:14am
A few years from now, there’ll be no Macworld Conference & Expo. It will be AppleWorld. Apple’s decision to change its name from “Apple Computer” to “Apple Inc” is more important than most folks realize.
The company is transforming from a mainly-computer company to a consumer entertainment/computer company a la company. Currently, the company has two main product lines: the Mac and the iPod. Soon the iPhone and iTV will join them. And more products will doubtless follow in the weeks ahead.
This isn’t a bad thing for Mac users (though I could have used some Mac and Apple software announcements during Steve Jobs’ keynote yesterday). All these products interact with the Mac, and will probably help boost sales of Apple computers—just as the iPod has.
But the day is coming when Macworld will evolve into AppleWorld.
“Macsimum News” is now offering the “Macsimum MWSF 2007 Coupon Book.” It’s a PDF, downloadable coupon book with discounts, special offers and promotions in conjunction with January’s Macworld Conference & Expo in San Francisco. You can download it here.
Also, check out the MWSF coverage at Mac OS Ken and ">http://www.thevideosandbox.com">The Video Sandbox, Macsimum New’s media partners.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
