Forrester Research: iTunes revenues down
Posted by Dennis Sellers 
Dec 11, 2006 at 4:00pm
iTunes, has experienced a collapse in sales revenues this year according to analyst company Forrester Research. Apple doesn’t break out revenues from the online store, but the research conducted an analysis of credit card transactions over a 27-month period and the numbers aren’t encouraging, according to The Register.
While the iTunes service saw healthy growth for much of the period, since January the monthly revenue has fallen by 65 per cent, with the average transaction size falling 17 per cent, the article adds. The previous spring’s rebound wasn’t repeated this year. And it isn’t just Apple’s problem; Nielsen Soundscan indicates three consecutive quarters of flat or declining revenues for the sector as a whole.
Speaking to The Register, Forrester analyst Josh Bernoff warned against extrapolating too much from the figures, as it may or may not reflect a seasonal bounce.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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