First iFund iPhone apps announced
Posted by Dave Merten 
May 29, 2008 at 2:53pm
Pelago and iControl will be the first two apps funded by the $100 million iFund announced in March. Pelago is the first company funded by Kleiner Perkins Caufield & Byers as part of the $100 million iFund the venture capital firm announced in March at Apple’s last big iPhone event.
Pelago’s software, called Whrrl, ties the mapping capabilities of the iPhone and other smartphones with the ability to find information about places where you, your friends, or anyone has been. Say you’re lost in Las Vegas and need a restaurant recommendation. With iPhone in hand, you can scan the locations of nearby restaurants, just Italian restaurants, or just those recommended by foodie friends. Or you could search for the highest-rated bars or kid-friendly activities recommended by friends from your social network. There’s going to be a “what’s going on around me right now” button, says Kleiner Perkins partner Matt Murphy. “You’re always one button away from that immediate context.”
iControl makes a home automation application that would give iPhone users remote control over air conditioners, lighting, window shades, and so on.
The venture firm has received submissions from 1,700 startups that hope to raise money via the iFund. Kleiner Perkins has extended one more offer to another company and has 10 others they are seriously considering.
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Dave Merten
Dave was one of the founding guides at ‘The Mining Company,’ now known as About.com, in February 1998. Dave was their ‘Focus on Mac Support’ guide. In 2004 he started ‘G5 Owners Support Group,’ and in 2005, renamed it ‘Mac Owners Support Group.’ In 2006, he started the ‘MacOSG Support Corner’ column here at Macsimum News.
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