‘Financial Times’: Apple will introduce a cheaper iPhone, perhaps as soon as Monday
Posted by Dennis Sellers 
Jun 5, 2009 at 5:53am
Apple plans to introduce a cheaper version of its popular iPhone as soon as Monday, in a move that could dramatically increase the company’s share of the market for web-surfing devices, according to a Financial Times report.
Analysts said that the company wanted to show off either a $149 phone or a $99 phone, down from the current low end of $199 and still subsidised in exchange for an AT&T communications service contract.
“It’s either a $50 or a $100 cut,” Morgan Stanley analyst Kathryn Huberty told the FT. Citing a firm survey of consumers, she said that a $50 price cut could increase demand by 50 percent and a $100 cut by 100 percent.
The article adds that new phone is likely to start production in July with the third version of the iPhone operating system, also expected to be released next week as a free upgrade for existing iPhone owners. I still stay that there’s no way we’re going to see a stripped-down, $99 iPhone, and I’m dubious about a $149 version.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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