‘Fake Steve’ has book coming next month
Posted by Dennis Sellers 
Oct 3, 2007 at 1:03pm
The “Fake Steve Jobs” blogger who guarded his anonymity for nearly a year will soon embark on a publicity tour to promote his forthcoming book, reports the Associated Press.
Forbes’ magazine editor Dan Lyons had intended to publish oPtion$: The Secret Life of Steve Jobs under a pseudonym. But in August, after a reporter with The New York Times exposed the satirical alter-ego of Apple’s CEO, Da Capo Press revamped the galley and added a biography on the back flap, notes the AP.
There’s a book promo/reading planned in the San Francisco area around the Nov. 1 publication. However, Lyons isn’t planning extensive travels elsewhere. He thinks the book might bomb outside of Silicon Valley because it’s so “inside-y,” notes the AP.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
