Excel Software releases MarketBuddy for Mac OS X
Posted by Dennis Sellers 
Oct 25, 2007 at 10:53am
Excel Software has released MarketBuddy 1.0 for Mac OS X. It’s software that stores and organizes marketing contact information, then automates common marketing activities.
MarketBuddy presents a window with panels for Groups, Contacts, Documents, Emails and Setup. The user can create groups and add contacts assigned to any number of groups. Each contact record stores street and email address, web links, notes and other custom fields and checkboxes. Data can be imported or exported as comma delimited or XML formatted files with field names mapped to support existing databases.
The Documents panel organizes and stores newsletters, press releases and other text documents. The Emails panel organizes and stores lists of email addresses. You can manage email lists by adding, removing, collecting, cleaning and sorting addresses. The batch email capability allows messages to be individually customized and targeted. The delivery process includes preview, attachments, start, stop and job persistence. The Integrated Browser and Click Field capability enables the user to visit and post information to a variety of web sites by clicking fields.
MarketBuddy Windows is US$195 for a single user license. It’s Universal Binary so runs natively on both PowerPC and Intel Macs.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
