European newspaper: you WILL buy our iPhone app
Posted by Dennis Sellers 
Nov 7, 2009 at 5:14pm
Europe’s biggest newspaper, BILD-Zeitung, intends to use, in effect, brute force to compel users buy its new iPhone app, reports TechCrunch. The paper tabloid is going to block anyone using an iPhone browser from accessing its website.
Now, readers will not only have to pay for the dedicated BILD iPhone app, but they also need to pony-up recurring fees for new articles, notes TechCrunch. “Users of Nokia, Blackberry, HTC or other smartphone brands will not be blocked, but only for as long as is needed to develop an app for each device, the article adds.
The iPhone is the first device because its users are “especially ready to pay“, as CEO Mathias Döpfner puts it. The first guinea pig was the €0.79 iPhone app for Berlin’s biggest newspaper BZ that was released in October.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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