Dr Pepper launches ‘advergame’ for iPhone Safari browser
Posted by Dennis Sellers 
Nov 5, 2007 at 12:42pm
Dr Pepper has launched MatchCaps, an “advergame” designed specifically for the iPhone Safari browser. With the launch of the advergame, Dr Pepper can interact virtually with its consumers anytime, anywhere through their iPhones, according to Andrew Springate, vice president of Dr Pepper marketing.
Developed by Imaginuity New Media, the game will follow the “match three” format. Unlike other games, the Dr Pepper game will not be affected by iPhone software updates, as it is accessed via the Safari browser, Springate says.
Consumers won’t be required to download the new Dr Pepper advergame. Gamers can gain access by browsing here or going directly to the game">http://www.drpepper.com/matchcaps">game{{PERIOD}} Apple announced last week plans to distribute kits to third party application developers in February. Dr Pepper plans on converting the game for download to the iPhone once the developer kit is made available in the spring, Springate says.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
