Consumers want quality cameras on mobile phones

Posted by Dennis Sellers Nov 18, 2008 at 3:00am

Here’s something for Apple to consider for its next rev of the iPhone: a better camera. A study by the Strategy Analytics research group shows that a quality camera is the primary mobile phone add-on for which consumers in the U.S. and Western Europe would be willing to pay—and willing to pay the most, compared to other mobile device features.

These findings are based on a survey of over 2800 wireless device owners in the US and Western Europe. The survey showed that mobile consumers are also willing to pay for a video camera, music player and removable memory cards.

“Strategy Analytics research shows that over 60 percent of all respondents would be willing to pay extra for a quality camera on their mobile device,” says Chris Schreiner, senior user Experience Analyst at Strategy Analytics. “This desire for imaging features prevails across all age ranges in both regions.”

Cameras, video cameras and music players are quickly becoming table stakes when consumers shop for mobile devices, adds Kevin Nolan, vice president of the Strategy Analytics User Experience Practice, added. They also requested additional memory in order to store this media.

The current iPhone has a 2.0-megapixel camera, which is fairly typical for smart phones. However, the Blackberry Storm has a 3.2-megapixel camera and the T-Mobile G1 Android has a 3.0-megapixel.

Is it time for Apple to up the ante?

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