Broadcasters announce support for ‘iTunes Tagging’
Posted by Dennis Sellers 
Oct 3, 2007 at 2:05pm
Last month Apple, iBiquity Digital, and some radio broadcasting groups unveiled the result of an industry-wide initiative to create a new, free service called “iTunes Tagging” enables consumers using HD Radio receivers that have been equipped with a special Tag button, to “tag” songs that they hear on the FM dial for subsequent purchase via iTunes. Now some major broadcasters announced that they would be supporting iTunes tagging as part of the emerging HD Radio specification.
CBS Radio, Clear Channel, Cumulus, Cox, Entercom and Greater Media said that they are in the process of installing iTunes Tagging technology. As a result, consumers who wish to hear a song on their local HD Radio stations—and want to preview, buy and download it later on iTunes—will soon be able to do that with just the touch of a button on an enabled HD Radio receiver, notes [url=http://www.pcmag.com/article2/0,1759,2191672,00.asp]PC Magazine.
“iTunes tagging takes music discovery on the radio to the next level,” says Greg Joswiak, Apple’s vice president of iPod Product Marketing. “When a song plays on your HD Radio that you like, a simple push of a button will tag it and later give you the chance to preview, purchase, and enjoy it with iTunes and your iPod.”
The broadcasted music will include a tiny bit of code that, when triggered by the receiver, will store the song’s information for later purchase. The new Polk I-Sonic Entertainment System 2 will support the new technology, which was shown off at the Digital Life show last week, adds PC Magazine. Both will be sold during the holiday season.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
