Big Apple vs. Apple Inc. in logo brouhaha
Posted by Dennis Sellers 
Apr 3, 2008 at 3:01pm
There’s a brouhaha involving an emblem (shown) for New York City’s GreenNYC campaign that shows a hows a stylized apple with a stalk and a leaf. It bears a resemblance to Apple’s logo—“a resemblance Apple says infringes on its trademark,” reports Wired.
GreenNYC is a campaign for reducing carbon emissions in the Big Apple by 30 percent by 2030. The company lists 10 steps to help achieve this goal on its web site.
New York City has applied for a trademark on the logo, but Apple has filed a formal opposition obtained by Wired. Apple is calling for the trademark to be denied, claiming the city’s logo will confuse people and “seriously injure the reputation which [Apple] has established for its goods and services.”
“The city believes that Apple’s claims have no merit and that no consumer is likely to be confused,” Gerald Singleton, the intellectual-property lawyer representing New York, told Apple. “This well-known city is using its new design in a variety of contexts that have absolutely nothing to do with Apple Inc.”
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Nic Broomfield Says:
I wish legal advisers wouldn’t exercise their knee-jerk reflex quite so easily.
Perhaps Apple’s marketing might benefit from association with the vibrant destination of New York? I think that the two logos are significantly different. Nobody is really going to mistake one for the other.
It hasn’t been that long since Apple was sued for exactly this reason, and um, wasn’t their case stated pretty much this way?
Posted on April 03, 2008
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
Sebhelyesfarku Says:
#### Apple and scumbag Jobs.
Posted on April 03, 2008