Best Buy getting Apple TVs before most retailers—or not (updated)
Posted by Dennis Sellers 
Mar 22, 2007 at 1:47pm
Well, okay then. Despite its claims that it would be getting Apple TVs in all its stores Tuesday (ahead of all retailers except Apples’ own stores), now Best Buy that’s not the case.
The set-top box will be available in limited supply at first, it was reported. The initial shipment will be 3,000 units, which spread across more than 800 stores means there will be about five Apple TVs available at each store for the manufacturer’s suggested retail price of US$299. Now Best Buy spokesman Jeff Dudash tells CNET that Best Buy will still be getting an initial shipment of 3,000 Apple TVs that will be available for purchase beginning Tuesday, March 27, he said, but he wouldn’t say whether Best Buy will have the device for any exclusive period of time.
In January, Chief Operating Officer Tim Cook said that Apple is evaluating its pilot program with Best Buy and will evaluate how it’s going to see what the future plans are. Best Buy stores stock desktops, notebooks, software and accessories, the execs said. Apple began testing sales of Macs in select Best Buy stores last year; the salespeople involved are trained by Apple. Best Buy sold Apple computers in the past. However, it stopped selling Macs in 1998 because of slow sales. Soon after Apple pulled out of most retailers and launched its own retail initiative.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
