Barclays Capital firm expects Apple to offer aggressive ‘Black Friday’ sale
Posted by Dennis Sellers 
Nov 12, 2008 at 3:01pm
Experts at Barclays Capital say they expect Apple to counter the promotions with a more aggressive than usual one-day sale on “Black Friday” (the Friday after Thanksgiving), offering deep discounts on a number of Mac models, reports AppleInsider.
Black Friday kicks off the start of the holiday season buying spree, and is one of the busiest retail days of the year. Barclays analyst Ben Reitzes says he expects Apple to be more aggressive than usual in its one-day sale, perhaps with $100 off a few Mac models and discounts on several iPods.”
The analyst also called upon Apple to “get more price aggressive in every product” for its traditional one day sale, which will run for 24 hours beginning at midnight on Thursday, Nov. 27. Given obvious weakness in the economy, this should include the iPhone, he said, arguing that “the company’s high margins could likely absorb a few days of discounts.”
“Macsimum News” is a Proud supporter of Planet Gumbo, which feeds the hungry. We urge you to help them in their efforts.
Leave a comment ⇒
Please post the article topic & comment in our forums. No registration required.
Article Information
Comment on this Article Print this Article Email this Article Digg This
Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
Recent Articles
