AT&T, iPhone exclusive until at least 2010
Posted by Dennis Sellers 
Aug 1, 2008 at 7:25pm
Apple is bound to its exclusivity deal with AT&T until at least 2010, according to USA Today.
Randall Stephenson, AT&T’s chairman and CEO, said he championed the idea of paying Apple (AAPL) about $300 per device, analysts estimate, to help hold down the retail cost. The subsidy, which replaces another arrangement that gave Apple a portion of iPhone service revenue, will dilute earnings through 2009, AT&T says.
Stephenson told USA Today that the iPhone is central to what he sees as an ongoing transformation of AT&T into a wireless goliath with global reach and intense customer loyalty. “The iPhone has repositioned AT&T as the premier wireless brand in the world,” Stephenson said. ”... We’re all about wireless.”
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
