Apple tops Nielsen’s February rankings of hardware manufacturer sites
Posted by Dennis Sellers 
Apr 13, 2008 at 5:14pm
Apple took the largest bite of hardware manufacturer traffic in February, with more than 57 million unique visitors, according to Nielsen Online, reports Internet Retailer. It also ranked first for time spent in the category, with the average visitor staying at the site for over an hour.
The top 10 online hardware manufacturer shopping destinations in February according to Nielsen Online were: Apple, HP, Dell, Sun, Gateway, IBM, Xbox, Nintendo, Zune and Sony. Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.
By length of visit, the top 10 hardware manufacturers shopping sites in February (hours:minutes:seconds), according to Nielsen Online, were: Apple, Zune, IBM, Dell, Netgear, Palm, Xbox, Epson, HP and Sony.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
