Apple will not participate in 2010 CES (updated)

Posted by Dennis Sellers Jul 30, 2009 at 6:34am

The Wall Street Journal has reported that Apple will participate in the 2010 Consumer Electronics Show, which will be held in January in Las Vegas. But, barring any surprises, the story is dead wrong.

The WSJ even said that CEO Steve Jobs could deliver a keynote. Apple plans to attend the show’s 2010 version, marking the first time in memory the company will be there, the article adds.

“At a dinner with journalists this week in San Francisco, CEA’s Shapiro was asked whether he’s invited Jobs, who recently returned from medical leave, to keynote the show,” says the WSJ. “Yes, Jobs has been asked, but nobody from Apple has gotten back to him, Shapiro said.”

However, the Engadget site says the WSF has it all wrong. Columnist Ryan Block says he was at the same dinner with Shapiro.

“At no point did Gary even remotely imply that Apple would be present at a future CES—let alone state flatly that Apple ‘will be there’ in 2010,” he says. “In fact, at one point, someone asked if, hypothetically, Apple did want to attend CES, whether the CEA could accommodate them. Gary said flatly that if pressed, they might be able to come up with a small 2,000 square foot booth, but they couldn’t do anything, say, Microsoft-sized on such short notice … Now, I’m not saying Apple won’t be there. But Gary and the CEA certainly never said or implied that they would.”

Now the Microsoft Watch web site reports that Apple isn’t slated to attend CES. A CES, a spokesperson with the Consumer Electronics Association, which hosts the high-profile event, Apple is not currently exhibiting.”

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