Apple rises on two lists of most powerful brands
Posted by Dennis Sellers 
Nov 9, 2007 at 11:09am
The second annual BRANDZ “Top 100 Most Powerful Brands” ranking, published in cooperation with the Financial Times, was announced today by global market research and consulting firm, Millward Brown. Apple placed 16th on the list with a brand value of US$24,727 million, a 55 percent increase from last year.
Google rose to the top of this year’s ranking, taking the number one spot with a brand value of $66,434 million. This was followed by General Electric ($61,880 million), Microsoft ($54,951 million) and Coca-Cola ($44,134 million).
Produced by Millward Brown Optimor, the firm’s finance and ROI (return on investment) arm, the ranking identifies the most powerful brands in the world as measured by their dollar value. The aggregate value of all brands in the BRANDZ Top 100 increased by 10.6 percent in one year, from $1.44 trillion in 2006 to $1.6 trillion in 2007.
However, on the “Business Week/Interbrand Annual Ranking of the 100 Best Global Brands,” Apple came in 33rd. Still, it, Google, Zara, and Nintendo are among this year’s top gainers. On the list, BusinessWeek teamed up with Interbrand, a leading brand consultancy, to publish a ranking of the top 100 global brands by brand value.
According to this ranking, Apple has a 2007 brand value of $11,037 million. That’s a change in brand value of 21 percent from 2006. The top 10 on the “Business Week/Interbrand Annual Ranking of the 100 Best Global Brands” list are Coca-Cola, Microsoft, IBM, GE, Nokia, Toyota, Intel, McDonald’s, Disney and Mercedes Benz.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
