Apple retail stores revamp for holidays
Posted by Dennis Sellers 
Nov 28, 2007 at 9:41am
Over the past year, Apple has revamped its 201 stores, changing the layout, adding services and increasing its staffing. The “concierge” service that Apple launched last week is only the latest initiative designed to draw more visitors and bolster already record-breaking sales, according to the Associated Press.
The article says that with cash registers removed, a common question nowadays is, “Where do I pay?” The store employee would instantly reply, “Right here,” and whip out a portable scanner from a hip holster. Receipts are e-mailed on the spot or, if the customer prefers, a paper version emerges from printers hidden underneath display tables.
The products are usually brought in from storage in the back, but starting Friday and through the holiday season, Apple has designated an “express shopping” section, with inventory on the store floor ready for purchase. However, a few customers who were using cash on Black Friday, though, experienced some delays, notes the AP.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
