Apple retail stores in for major reorganization?

Posted by Dennis Sellers Feb 12, 2009 at 7:46am

The ifoAppleStore and AppleInsider web sites are reporting that Apple plans a major store space reorganization. The reorganization would purportedly emphasize customer education and software over hardware.

“According to plans still being rolled out, hardware will become a secondary focus of the stores’ marketing efforts, making way for a spotlight on applications and the digital features of Apple products,” says ifoAppleStore. “The front section of the store will promote, ‘Why You’ll Love a Mac,’ catching visitors when they first enter the store. The section will have signage and brochures pointing out the advantages of a Mac over a Windows PC. The next section of the store will focus on the iLife suite of software applications, and will provide information how they can contribute to a Mac user’s digital lifestyle. And in the third section of the reorganized interior, Apple will highlight the iWork software applications.”

AppleInsider says the reorganization could begin as early as next week, “but could take several weeks for staff retraining and graphics change-outs.” The report says that Apple has also changed its iPhone 3G and iPod touch displays to reflect the emphasis on software. The tables are arranged into categories of applications; including games, pleasure and travel, and others, with new acrylic information stands for each.

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