Apple products rank high in eBay survey of holiday’s most wanted gifts
Posted by Dennis Sellers 
Oct 30, 2008 at 12:00am
According to a survey conducted by Opinion Research Corporation on behalf of eBay, Apple products rank high on the gifts many folks want this holiday season.
And for men, bigger is still better (I have no comment on this, though I’m tempted). More men than women reported that they would prefer to receive bigger personal electronics items this holiday season such as a HDTV (20 percent), LCD TV (10 percent) and Blu-ray DVD player (7 percent). More women said they favor compact gadgets like a digital or video camera (26 percent) or iPod (9 percent).
What’s more, the iPhone is the smartphone of choice for those who indicated they would most like to receive one this holiday season (35 percent). The Blackberry is also a favorite among women (47 percent of women would most like to receive one compared to just 11 percent of men).
The eBay survey also revealed that contrary to popular belief, mothers-in-law aren’t usually the bearers of the worst holiday gifts: over one-third of all respondents (32 percent) reported that an immediate family member (spouse/significant other, sibling, parent or child) is most likely to give them the gift they least want this year. Additionally, of those respondents who indicated they most wanted personal electronics this year, 26 percent said they wanted a laptop. Which bodes well for Apple’s revamped laptop line-up.
The findings are from a survey conducted online Oct. 6-7, 9-10 and 13-14, 2008 among a national sample of 3,307 adults 18 years of age and older. The online omnibus study is conducted twice a week among a U.S. sample of 1,000 adults 18 and older. Respondents were selected from among those who volunteered to participate in online surveys and polls. The data has been weighted to reflect the demographic composition of the 18+ population.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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