Apple number 11 in new Greenpeace rankings
Posted by Dennis Sellers 
Jun 25, 2008 at 5:33pm
Apple comes in at 11th position scoring 4.1 points, in the latest Greenpeace rankings, mainly due to putting products on the market whose key components are free of brominated flame retardants (BFRs) and PVC vinyl plastic.
Here’s what Greenpeace has to say about Apple: “For example, all new models of iMac and the MacBook Air have bromine-free casings and printed circuit board laminates as well as PVC-free internal cables. Millions of iPods now have bromine-free enclosures and printed circuit board laminates. The MacBook Air also has mercury free LCD display with arsenic-free glass. MacBook Pros come with mercury-free LED backlit displays. Apple scores poorly on most e-waste criteria, except for reporting a recycling rate in 2006 of 9.5% as a percentage of sales 7 years ago. It does only slightly better on energy criteria, failing to score on all criteria except energy efficiency of products, where it scores top marks (doubled) for all desktops computers, portable PCs and displays complying with Energy Star 4.0 and their iPod and iPhone power adapters not only exceeding the Energy Star standard, but already meeting California’s stricter efficiency regulations that take effect 1 July 2008.”
The “Greenpeace Guide to Greener Electronics” ranks the 18 top manufacturers of personal computers, mobile phones, TVs and games consoles according to their policies on toxic chemicals, recycling and climate change. Ahead of Apple on the list were, in ascending order, HP (with a 4.3 score), Motorola (4.3), Panasonic (4.3), Acer (4.3), Toshiba (4.3), Dell (4.5), Samsung (4.5), Nokia (4.8), Sony (5.1) and Sony Ericsson (5.1). Trailing Apple, in descending order, were: Sharp (3.9), Lenova (3.9), Philips (3.7), Fujitsu Siemens (3.7), LG (3.3), Microsoft (2.15) and Nintendo (0.8).
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
dave Says:
Ah, yeah, it’s the “You’re close to reaching where we currently put the goalposts, so we’re moving them and claiming that you’re still failing at being green” technique. Rinse and repeat… Why doesn’t greenpeace put this much effort into slamming all the car and energy companies, as cleaning up those will benefit the environment orders of magnitude more than the tech sector.
Posted on June 25, 2008