Apple: no pricing concessions to NBC on its return to iTunes
Posted by Dennis Sellers 
Sep 11, 2008 at 11:58am
NBC is back on the iTunes Store, but Apple says it made no pricing concessions to the network.
NBC Universal executives have suggested that they agreed to start selling downloads of TV shows on iTunes only after being allowed more flexibility to set prices for its wares on iTunes. However Eddy Cue, the vice president in charge of iTunes Store, told CNET News that’s not the case.
Following the press event Tuesday, JB Perrette, who runs NBC’s digital unit, told CNET that Apple’s increased flexibility on pricing led to agreement between the two companies. However, all of this was available at iTunes before the NBC deal was struck, according to Cue.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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