Apple going after Russian customers
Posted by Dennis Sellers 
Jan 25, 2008 at 6:25am
Apple made its first direct pitch to Russian consumers this week, showcasing a line of new products in Moscow, reports the Moscow Times. Some of the products showcased, such as MacBook Air will go on sale next week in the U.S., while others, such as iPods and Apple TV are already on sale in Russia.
However, Apple, which set up a representative office here only last year, has localized the user interface of most of the devices to put them within reach of many Russian consumers, the article adds. Still, analysts said “Apple’s marketing style in Russia had been slow to catch on in a country where high-tech consumers need convincing and fans of the Mac are few and far between,” the Moscow Times adds. You can read the rest of the article here.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
