Apple ending AABA program

Posted by Dennis Sellers Nov 21, 2007 at 9:59am

Apple has emailed Apple Authorized Business Agent (AABA) members, announcing the end of the program. Apple Authorized Business Agents are professionals trained and experienced in helping customers make informed purchasing decisions.

Apple has touted the program in the past, saying becoming an agent offers supplemental revenue, Apple training and support, professional backing by Apple, and “new opportunities, minimal overhead.”

However, the recent email says: “We appreciate your contribution to Apple’s business as part of the Apple Business Agent program. Unfortunately, after careful consideration, we have decided to end this program. In accordance with section 12 B(i) of the Authorized Business Agent Agreement (‘Agreement’), Apple is notifying you that your Agreement will be terminated effective January 1, 2008.”

One current AABA member explained to Macsimum News the effect this announcement has on his business: “As of Jan. 1, 2008 I cannot sell Macs as an AABA or direct folks a to my Apple Business Store—because it will not exist. To continue doing such we have to become store affiliates, become a part of the Apple Channel or be an Apple Consultant. All pretty much require a physical storefront and paying Apple more money for certifications and memberships to participate.”

Independent business entities and individuals in the U.S. who met the AABA program requirements could become members of the Apple Authorized Business Agent program. Agents recommend Apple and third-party solutions to customers. Then, customers simply identify the agent when the customer purchases through the online Apple Store for Business Agents web site. Apple pays a fee to the agent for all eligible product purchases, and also handles credit arrangements, fulfillment, and returns for the customer.

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