Apple ‘doesn’t get’ social media
Posted by Dennis Sellers 
Nov 16, 2007 at 6:20am
Apple is one of the companies that doesn’t “get” social media Andy Beal writes in a Marketing Pilgrim report.
Apple doesn’t have any explicit efforts to engage its online stakeholders, doesn’t have a blog, and even tries to sue those bloggers that help build the passion for Apple’s products, he writes. “If the company were Microsoft, it would have died a long time ago,” Beal says.
So, why doesn’t Apple embrace social media? “It’s simple: Apple’s customers embrace social media on behalf of the company,” Beal says. “Need proof? Write a negative blog post about Apple and see how many Mac-heads come to the company’s defense.”
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
