Apple COO discusses the Mac’s ‘phenomenal’ market performance

Posted by Dennis Sellers Oct 14, 2008 at 11:44am

At Apple’s “spotlight on notebook” media event today, Tim Cook, chief operating officer, joined CEO Steve Jobs on stage to discuss Apple’s current strength in the personal computer market. (And he did a good job—which will probably add fuel to the speculation that he’s the first in line as Jobs’ successor if and when such a transition occurs.)

Cook said that, in education, Apple has surpassed Dell to become the top-selling provider of notebooks with 39 percent. He also points out that Apple’s unit share is growing.

“In U.S. retail, we’ve gone from a single-digit number to now, the Macintosh represents 17.6 percent of unit sales in U.S. retail,” Cook said. “And if you look at revenue share, because we focus on fully-featured systems and we don’t compromise on quality, our revenue share is 31.3 percent. That means one out of every three dollars spent on computers in U.S. retail is spent on the Macintosh. What a difference a few years makes.”

He said that Apple’s most recently reported quarter showed sales of 2.5 million Mac systems, which is a new company record. For “several quarters in a row, we’ve been growing at two to three times the market growth,” he added.

“If you look at the history, what you would see that the Mac has outgrown the market for 14 of the last 15 quarters,” he continued. “That’s almost four years. That’s phenomena.”

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