Apple casts long shadow over CES
Posted by Dennis Sellers 
Jan 6, 2008 at 5:52pm
Apple is “expected to cast a long shadow” over this week’s Consumer Electronics Show if only because the company “is one of the few large companies that avoids making the pilgrimage to Las Vegas, an annual rite of passage for firms engaged in the fast-growing but fickle business of making high-tech gadgets for consumers,” notes MarketWatch.
“Last year was the earthquake in Cupertino that was felt in Vegas,” Michael Gartenberg, vice president of Jupiter Research, said. “They are the company that casts the biggest shadow over this conference, and they don’t even bother to show up.”
Many of the gadgets that will be on display at the desert blowout will be a measure of Apple’s influence, ranging from new lines of media-centric computers to portable media players to touch-screen wireless phones, notes MarketWatch.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
J. Scott Andeson Says:
Yep, they don’t bother to show up. But then, why should they. They are one of the very few companies that have had on-going and dedicated trade shows and events just for the products that they make.
Posted on January 07, 2008