Apple building its own chips for the iPhone, iPod touch?
Posted by Dennis Sellers 
Apr 30, 2009 at 6:16am
According to the Wall Street Journal, Apple is “building a significant capability to design its own computer chips, a strategy shift that the company hopes will create exclusive features for its gadgets and shield Apple’s work from rivals.”
The company has been hiring people from different segments of the semiconductor industry, including engineers to create multifunction chips that are used in cellphones to run software and carry out other chores. One is Bob Drebin, hired from AMD and now working as a senior director at Apple. Another, according to the WSJ is Raja Koduri, formerly the chief technology officer of the graphics products group at AMD.
So what’s up? Only the high level execs at Apple know. But here’s the take of the WSJ: “Apple could use the internally developed chips to sharply reduce the power consumption of its hit iPhone and iPod touch devices, and possibly add graphics circuitry to help its hardware play realistic game software and high-definition videos, people familiar with its plans say.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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