Apple a candidate for 2007 CXO’s ‘Desktop Computing Products’ awards
Posted by Dennis Sellers 
Nov 16, 2007 at 4:57am
Frost & Sullivan has announced its candidates for the 2007 CXOs’ “Choice Awards for Best Desktop Computing Products in the United States.” Not surprisingly, Apple is in the running—and was a winner last year.
The CXOs’ Choice Evaluation of Desktop Computing Products research asks various C-Level Executives (i.e., CEOs, CFOs, CIOs, CTOs, etc.) to rate desktop computing products on various attributes and select the “best” brands based upon their professional and personal experience. Specifically, Frost & Sullivan asks CXOs to choose the “best” brands for desktop computers, home networking products, keyboards, mice, monitors, printers, scanners, and speakers for the following attributes: customer service, design & looks, durability, ease of use, innovation, and quality & reliability.
While CXOs may select any brand as “best” for the various survey categories, generally the same brands/manufacturers of desktop computing products are chosen year after year. Leading candidates, based upon past study results, include: Apple, Canon, Dell, Epson, HP, Logitech, Microsoft and Sony.
In the 2006 U.S. CXOs’ Choice Evaluation of Desktop Computing Products, Apple was voted the best manufacturer of desktop computers and monitors for their design and look. Dell was selected as the best manufacturer of desktop computers for customer service, quality and reliability and value (over Apple? go figure). HP was chosen as the best manufacturer of printers and scanners for customer service, design & looks, quality and reliability, and value. Sony was voted as the best manufacturer of monitors and projectors for quality and reliability
Frost & Sullivan’s Competitive Benchmarking Services is a division of the Customer Research team that conducts independent, non-sponsored research among end-users to evaluate and measure companies that are top performers for their products, processes and services. Frost & Sullivan partners with clients to accelerate their growth.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
