Analyst: there’s ‘unprecedented’ demand for the iPhone 3G
Posted by Dennis Sellers 
Jun 30, 2008 at 10:27am
Consumers have “unprecedented” demand for Apple’s phone, according to new data from RBC’s Technology Adoption Panel. RBC analyst Mike Abramsky’s told clients that (as reported by Silicon Valley Insider:
° 56 percent of those planning to buy a smartphone in the next 90 days plan to purchase an iPhone, up from 35 percent in March.
° 25 percent may buy the 3G iPhone “sometime in the future,” more than twice the interest shown by the panel in March, 2007, ahead of the first iPhone launch.
° Purchase interest in Apple is 2x or more that of other brands surveyed: RIM, 23 percent; Palm three percent; HTC, two percent; Nokia, two percent; Samsung, two percent; Motorola, one percent; and others, 11 percent.
° Top reasons for buying the iPhone include lower price (67 percent), 3G Internet connection (63 percent), GPS (47 percent), Microsoft Exchange email support (35 percent), and third-party apps (20 percent).
° The jump is the largest interest ahead of any consumer phone launch recorded by RBC’s panel since 2003.
The iPhone 3G goes on sale July 11.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
