Analyst: Mac production numbers up, iPod numbers down
Posted by Dennis Sellers 
Feb 1, 2008 at 1:44pm
Following a series of checks with sources in the Far East, the Banc of America investment firm thinks that Apple has commissioned a significant increase in production of Macs for the current quarter while simultaneously reducing iPod production, according to an AppleInsider report.
In a note to clients, analyst Scott Craig said that both Mac desktop and notebook production numbers have moved up by 20 percent plus from expectations in early January, “indicating potentially solid demand thus far in the March quarter, as well as some inventory replenishment.” His checks suggest Mac production numbers will continue to rise throughout the quarter, and that MacBook Air production has also increased slightly since mid-January.
On the other hand, Craig said that iPod production numbers for the March quarter “appear to have been significantly reduced, down 10–20 percent from early January and down 30 percent plus from early December.” The cuts, combined with modest iPod unit growth reported in the December quarter, indicate that Apple’s media player business may “struggle to show meaningful unit growth during the 2008 calendar year.”
You can read the complete report here.
You can buy Apple computers here.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
