Analyst: Apple’s ‘Black Friday’ discounts should be 5-10 percent more than usual
Posted by Dennis Sellers 
Nov 26, 2008 at 10:55am
Apple’s “Black Friday” pricing will be more extensive than in previous years, according to Kaufman Bros. analyst Shaw Wu (as reported by Barron’s). In a note to clients he said that discounts on Macs, iPods and accessories this year could be up to 15 percent, compared with discounts of 5-10 percent in previous years.
Wu is less certain there’ll be discounts on iPhones. The analyst believes that steep discounts are already calculated into Apple’s December quarter guidance, which calls for gross margin to drop to 30-31 percent from 34.7 percent in the latest quarter. What’s more, Wu says that the discounts should be largely offset by favorable component pricing.
Black Friday, the Friday after Thanksgiving, is the busiest shopping day of the year in the US.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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