Analyst: Apple may court studios to help sell Apple TV
Posted by Dennis Sellers 
Mar 21, 2007 at 10:24am
To convince more people to buy the Apple TV over rival products from Microsoft and Comcast, Apple may add more studios to the iTunes Store lineup selling movies through iTunes in the next three to eight months, according to Gene Munster of the Piper Jaffray research firm.
“With the proliferation of digital video content, the adoption curve for the Apple TV will become steeper,’’ he wrote in a note to clients.
Apple TV sales may top US$500 million this year and reach $1 billion in 2008, Citigroup analyst Richard Gardner told Bloomberg. For every additional 500,000 sold beyond the two million estimated for this calendar year, Apple may add two cents to its profit, Munster said. The analyst feels that Apple and the Apple TV have a sizeable lead over Microsoft’s Media Center software, which is built into its Windows PC operating system.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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