African Americans will make up 11.8 percent of US Internet users by 2011

Posted by Dennis Sellers Apple ico Nov 26, 2007 at 10:09am

Research and Markets estimates that African Americans will make up 11.8 percent of all US Internet users in 2011, up from 10.8 percent in 2006.

Following Hispanics, African Americans are the second-largest minority market in the US. Researchers estimate they will spend US$860 billion in 2007, rising to $1.1 trillion by 2012. The factors driving this buying power, such as improvements in education, income and employment, are also increasing African American Internet usage, according to Research and Markets.



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Dennis Sellers

Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit.  He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.

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