Advertising regulator: Apple’s laptops are the ‘greenest’ overall
Posted by Dennis Sellers 
Jun 22, 2009 at 9:20am
Despite Dell’s claims otherwise, Apple has continue to describe its laptops as the “greenest” around, even if it tends a little towards hyperbole, a US advertising regulator has concluded (and as reported by MacUser UK).
Following an investigation of a complaint by Dell, NAD, the National Advertising Division of the Council of Better Business Bureaus, said Apple was “unique” in having chosen only to produce laptops that meet the highest EPEAT environmental standards.
“While other manufacturers may have subcategories of lines with similar ratings, none has comparable high ratings for all of the notebooks it produces,” NAD said.
However Apple was asked to remove the the reference to “world’s greenest” given the potential for overstatement. NAD noted that some individual Toshiba Portage notebooks have a higher EPEAT rating than MacBooks.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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