Adobe MAX 2008 Showcases Future of Digital Experiences
Posted by Dennis Sellers 
Nov 17, 2008 at 1:00pm
At its annual MAX conference today Adobe is unveiling “innovations that are shaping the future of 21st Century digital experiences and driving how people and businesses engage with information and ideas across multiple mediums and screens,” the company says. Drawing 5,000 attendees from around the world, this year’s conference is the company’s largest MAX event to date.
Adobe CEO Shantanu Narayen and CTO Kevin Lynch will be joined on stage by a lineup of guest speakers, including Bud Albers, CTO of Disney Interactive Media Group; Michael Zimbalist, vice president of research and development operations at the New York Times Company; and Steve Fisher, senior vice president of the platform division at salesforce.com. Adobe is also announcing a strategic alliance with SAP. Additionally, new commitments announced today from ARM and Qualcomm reinforce Adobe’s growing influence in the future of mobile communications and devices.
In his keynote this morning, Narayen will share his worldview of how changes in the economy, evolving demographics and shifting consumer behavior are raising expectations for technology. Consumers and businesses have moved from a single screen world, to a multi-screen experience with the lines between work and home disappearing, he says.
Lynch will speak to the trends that are driving how people are connecting from wherever they are—whether it’s on a computer, mobile device or television. He’ll explore the impact of these trends across three major areas of innovation: how software is developed and experienced across multiple screens; the impact of cloud computing on next-generation Web applications; and how the growth of social networking is transforming software development and the nature of digital experiences.
MAX award winners will be acknowledged at an awards ceremony tomorrow night and officially announced on Nov. 19, 2008 MAX Awards honor the most engaging and innovative work from designers and developers using a broad spectrum of Adobe products and technologies.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
