AdMob: iPhone accounts for 50% of all global mobile traffic in October
Posted by Dennis Sellers 
Nov 23, 2009 at 5:51pm
According to AdMob’s October, 2009 mobile metrics report, the iPhone/iPod Touch and Android phones accounted for 75% of mobile web traffic in the U.S., as measured by all the mobile ad requests it tracks. That’s up from a combined 65% in September 2009.
The iPhone OS accounted for 50% of all global mobile traffic in October, up from 43% in September. The Android has an 11% global share. Nokia/Symbian is in third with 25% share.
Looking at the distribution of traffic from RIM devices, the familiar 8300 Curve series and 8100 Pearl series still make up the majority of traffic. However, newer devices such as the Tour and updated versions of the Curve (8900 and 8520) are generating an increasing percentage of RIM requests, according to AdMob. The Flip (8220 and 8230), launched in quarter four of 2008, has not gained much traction and generated less than 2% of RIM traffic in October 2009. The first generation Storm generated 12% of requests and has seen its percentage share stay the same over the last year.
AdMob is the world’s largest mobile advertising marketplace.
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Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 10,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
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